Table of Contents
- The Role of Quality of Earnings Reports in Mid-Market M&A
- What Defines a Quality of Earnings Report
- Core Components of a Quality of Earnings Analysis
- Selecting a Quality of Earnings Provider for Your Mid-Market Deal
- How Quality of Earnings Reports Influence Purchase Price and Deal Terms
- Common Questions About Quality of Earnings Reports in Mid-Market Deals
- Leveraging Quality of Earnings Reports for Smarter M&A Decisions
The Role of Quality of Earnings Reports in Mid-Market M&A
Following a comprehensive due diligence review, buyers and lenders in mid-market M&A transactions focus on the Quality of Earnings (QoE) report, an independent assessment of a target company’s historical financial performance, adjusted for non-recurring items. This analysis goes far beyond audited financials by evaluating revenue sustainability, customer concentration, and the normalization of operating expenses and working capital. A well-prepared quality of earnings report provides a clearer view of recurring EBITDA, which serves as the foundation for valuation and debt sizing.
Why QoE Matters in Mid-Market Deals
The insights from an earnings quality analysis routinely reshape transaction terms. Buyers use the adjusted EBITDA to support purchase price adjustments, earnout structures, and net-working-capital targets. Lenders, in turn, demand a validated earnings baseline before committing acquisition debt. Moreover, the QoE often uncovers deferred-revenue patterns or concentration risks that, if ignored, can surface as costly post-close liabilities. In mid-market transactions where information gaps are common, a thorough QoE report reduces post-close surprises and gives the commissioning party a stronger negotiating position.
Because mid-market companies frequently lack the internal resources to produce a GAAP-independent earnings analysis on their own, many engage specialized M&A advisors to manage the QoE process. At Zaidwood Capital, we integrate the QoE directly into our full-cycle due diligence offering, coordinating with independent accounting firms to deliver a report that buy-side and sell-side clients can rely on during negotiation and financing. We handle all financial data in accordance with rigorous confidentiality standards. For information on how we protect client information, please review Zaidwood Capital Privacy Policy.
What Defines a Quality of Earnings Report
A critical subset of due diligence, central to mid-market transaction diligence, is the Quality of Earnings Report, a financial analysis that evaluates the recurring, normalized earnings of a target company. At Zaidwood Capital, we define a QoE report as a rigorous assessment of earnings sustainability, designed to strip out non-recurring items and present a true picture of operating performance. This analysis is a cornerstone of our full-cycle due diligence process for mid-market M&A transactions.
A comprehensive earnings quality analysis examines several critical areas. Revenue quality scrutinizes the predictability and diversification of income streams. Expense normalization adjusts for one-time costs, owner’s compensation, or other out-of-ordinary expenses. EBITDA adjustments remove non-operating or non-cash items to reflect sustainable earnings. Working capital trends highlight operational liquidity needs and potential cash drags. One-time items, such as litigation settlements or asset sales, are excluded to reveal the underlying earning power. These dimensions collectively inform whether the company’s earnings are sustainable and repeatable for future periods.
Zaidwood Capital’s Quality of Earnings analysis framework visualized in five key areas.
By producing a normalized earnings base, the QoE report helps both buyers and sellers reach consensus on valuation. For buy-side M&A professionals, this analysis highlights the true recurring profitability of a target, removing distortions that could inflate or deflate the purchase price. Sellers also benefit, as a well-documented QoE report can justify a premium and accelerate negotiation.
As part of our Full-Cycle M&A and capital advisory services, we integrate QoE analysis into every engagement to provide clients with clear, defensible financial insights. The report is not an audit; it does not verify financial statement accuracy in compliance with accounting standards. Instead, it offers transaction-specific intelligence that traditional audits often miss. Zaidwood Capital utilizes QoE reports as a core component of its full-cycle due diligence, ensuring that both buy-side and sell-side mandates are grounded in reliable earnings data. By identifying true economic earnings, a QoE report streamlines negotiations and reduces the risk of post-close surprises.
Next, we examine the core components that define a comprehensive QoE analysis.
Securities are offered through Finalis Securities LLC, an independent entity from Zaidwood Capital. This content is for informational purposes and does not constitute investment advice.
Core Components of a Quality of Earnings Analysis
A quality of earnings report for mid-market deals goes beyond audited financials to uncover the true recurring cash flow a buyer can rely on. In this section, we break down the three pillars of a quality of earnings analysis: normalization adjustments, working capital scrutiny, and EBITDA sustainability. Drawing on Zaidwood Capital’s due diligence expertise, we show how each component strengthens deal-making for institutional and private investors.
Normalization Adjustments and Add-Backs
Normalization adjustments strip away non-operational or inflated expenses to present a clean EBITDA. These adjustments are critical because audited financials may include non-recurring gains or expenses that distort the company’s sustainable earning power. In our analyses, we identify above-market owner compensation, one-time legal fees, personal expenses run through the business, and related-party transactions at non-market terms.
- Owner’s Compensation Adjustment: Aligning above-market owner salary and benefits to industry-standard compensation for a replacement manager
- Non-Recurring Expenses: One-time legal fees, consulting engagements, relocation costs, or restructuring charges unlikely to repeat post-acquisition
- Personal Expenses: Personal travel, entertainment, vehicles, or family members on payroll not related to business operations
- Related-Party Transactions: Above-market rent, management fees, or service charges paid to entities owned by the seller or their family
We substantiate each adjustment with corroborating evidence—payroll records, lease agreements, invoices—and provide a clear rationale in our reports. A quality of earnings analysis also flags off-balance-sheet liabilities like operating leases or contingent obligations that can alter deal value. For example, an owner drawing $600,000 when market rate is $200,000 inflates expenses by $400,000, a typical adjustment we see. By documenting every add-back, we give buyers confidence in the normalized earnings figure. Additionally, QoE reports look beyond the balance sheet to identify contingent payments or environmental indemnities that may not be booked but represent real future cash outflows.
Working Capital Analysis and Debt-Like Items
Working capital analysis determines the normalized net operating capital needed post-acquisition. We assess seasonal needs, payment cycles, and industry norms, then compare that to the target company’s actual levels. The gap—whether surplus or deficit—becomes an adjustment to the purchase price. For instance, if a business has excess working capital relative to its normalized requirement, the buyer may credit the seller for that amount at closing; conversely, a deficiency reduces the price. Our QoE reports present these adjustments with supporting schedules so that both buyers and sellers can negotiate from a common understanding.
Debt-like items are obligations that function as debt but are not on the balance sheet as such. Examples include deferred revenue, underfunded pensions, or installment sale obligations. We identify these, quantify their impact, and deduct them from the equity value, just as we would formal debt. This analysis prevents the buyer from inheriting hidden financial burdens and ensures the enterprise value accurately reflects the business’s true financial position.
EBITDA Quality and Sustainability Assessment
EBITDA sustainability evaluation dissects the recurring nature of earnings. We examine revenue concentration risk—if a company depends on a single customer for more than 10% of revenue, that concentration creates vulnerability. Customer retention trends, contract renewal probabilities, and churn rates indicate how sticky the revenue base is. We also assess margin stability, checking whether gross and operating margins are sustainable or eroded by pricing pressure. In emerging markets M&A, we place extra focus on revenue concentration and retention because currency swings, regulatory shifts, and political instability can quickly reshape earnings. We evaluate supplier relationships to ensure margins are not artificially supported by short-term concessions, and we consider macroeconomic trends that could influence future earnings. Through our QoE reports, we help buyers distinguish durable cash flows from those that could evaporate post-acquisition, providing a forward-looking perspective essential for informed investment decisions.
Selecting a Quality of Earnings Provider for Your Mid-Market Deal
A quality of earnings report for mid-market deals is one of the most important tools for de-risking an acquisition, and choosing the right provider directly influences the credibility of your financial analysis. For companies in the $20M–$100M revenue range, the provider’s expertise, speed, and post-engagement support can make a material difference in how the QoE findings are received by lenders, underwriters, and counterparties.
Evaluating Boutique Firm Expertise for QoE Analysis
Boutique firms such as Zaidwood Capital specialize in delivering a highly tailored Quality of Earnings analysis that aligns with the specific dynamics of mid-market transactions. Their teams typically bring deep industry knowledge and direct senior partner involvement, ensuring that the engagement is led by an experienced professional who understands both the financial and strategic dimensions of the deal. In contrast, Big Four accounting firms offer a broad, generalist approach with standardized QoE templates that can miss the nuances of niche sectors. Mid-tier regional firms occupy a middle ground, providing moderate specialization but often with less senior oversight than a dedicated boutique.
The critical differentiator is the level of partner engagement. At a boutique, the senior team leads the QoE analysis from start to finish, which shortens feedback loops and results in a more focused report. Big Four firms typically rely on junior staff for the bulk of the fieldwork, with partner review at the conclusion, while mid-tier firms show variability in senior involvement. This direct access to senior talent often translates into faster turnaround times and more actionable insights for the acquirer.
The following comparison table summarizes key distinctions to inform your selection.
| Adjustment Type | Description | Typical EBITDA Impact | Common Example |
|---|---|---|---|
| Owner’s Compensation Adjustment | Aligning above-market owner salary and benefits to industry-standard compensation for a replacement manager | +$150,000 to $500,000 add-back | Owner paying themselves $600,000 when market rate for a general manager is $200,000 |
| Non-Recurring Expenses | One-time legal fees, consulting engagements, relocation costs, or restructuring charges unlikely to repeat post-acquisition | +$50,000 to $300,000 add-back | $200,000 in legal fees from a one-time litigation matter |
| Personal Expenses | Personal travel, entertainment, vehicles, or family members on payroll not related to business operations | +$25,000 to $150,000 add-back | Company-leased luxury vehicle used primarily for personal use |
| Related-Party Transactions | Above-market rent, management fees, or service charges paid to entities owned by the seller or their family | +$75,000 to $400,000 add-back | Paying $30,000/month rent to a seller-owned LLC when market rate is $15,000 |
Boutique firms consistently deliver deep specialization and hands-on partner involvement, often completing a QoE engagement in as little as 2–4 weeks—roughly half the time of a Big Four engagement. Moreover, firms like Zaidwood Capital adhere to established capital markets best practices, incorporating frameworks from ICMA capital markets to ensure the analysis meets rigorous industry standards. This commitment to both speed and quality makes boutique advisors a compelling choice for mid-market acquirers.
Scope and Cost Expectations for Mid-Market Companies
For a $20M–$100M-revenue company, the scope of a Quality of Earnings engagement should be calibrated to deal complexity and the acquirer’s specific concerns. A one-size-fits-all report rarely adds value; instead, the engagement scope must be defined collaboratively, focusing on revenue recognition policies, working capital trends, customer concentration risks, and any carve-out adjustments that could affect normalized EBITDA. At Zaidwood Capital, we work directly with buyers to design a custom scope that addresses the unique drivers of the target business, avoiding unnecessary line items that inflate cost without improving decision-making.
Cost expectations reflect the level of customization. Boutique firms like Zaidwood Capital typically quote $25,000–$50,000 for a $20M-revenue company, while Big Four firms can range from $75,000 to over $150,000 for a similar-sized engagement. Mid-tier regional firms generally fall between $40,000 and $80,000. All figures are custom quotes and depend on data availability, the number of entities involved, and the speed required. We emphasize that our pricing is never a fixed fee; each engagement is priced based on the precise scope and timeline agreed upon, with full-cycle support extending from the initial QoE analysis through deal close.
Integrating QoE Findings into Deal Structuring
A Quality of Earnings report is not just a diligence artifact—it directly shapes the final deal terms. When normalized EBITDA adjustments reveal that reported earnings overstate true recurring cash flow, buyers can negotiate purchase price reductions or post-closing true-ups. Earnout structures become more defensible when the QoE identifies revenue volatility or concentration risks that warrant contingent payments. Similarly, representation and warranty insurance underwriters increasingly rely on QoE findings to set coverage limits and exclusions, making a thorough report a valuable risk-transfer tool.
At Zaidwood Capital, our full-cycle advisory model ensures that QoE insights flow seamlessly into the negotiation and documentation phases. We translate EBITDA adjustments into specific purchase price adjustment mechanisms, design earnout milestones linked to verifiable financial metrics, and help acquirers present the QoE to insurers to secure favorable underwriting terms. This integrated approach reduces re-trading risk and accelerates the path to a signed purchase agreement. Once you have selected the right partner, the next step is implementing a disciplined QoE process that turns financial analysis into concrete deal terms. As with any investment, past performance does not guarantee future results, and we recommend consulting professional advisors to tailor the approach to your deal.
How Quality of Earnings Reports Influence Purchase Price and Deal Terms
A quality of earnings report for mid-market deals does more than flag accounting irregularities; it serves as the core negotiating lever for adjusting the purchase price and crafting protective deal provisions. At Zaidwood Capital, we treat the QoE report as the definitive source for reconciling reported financials with normalized economic reality. This alignment is essential before we engage in price discussions.
In our experience, the most direct impact of the QoE report is a purchase price adjustment derived from normalized EBITDA. When the report strips out non-recurring revenue or one-time expenses, it recalibrates the basis on which the acquisition multiple is applied. A lower sustainable EBITDA can reduce the implied valuation, prompting the buyer to seek a price reduction. Conversely, a seller whose earnings prove clean and recurring can leverage the report to sustain or elevate the offer. Beyond EBITDA, the working capital peg—determined by historical QoE trend analysis—can shift the final cash consideration. If the report reveals that the target’s normalized net working capital is lower than originally represented, the buyer rightfully demands a dollar-for-dollar reduction at closing. Sellers with positive QoE results often use this as a shield against overly burdensome indemnification clauses, while buyers rely on the analysis to insert additional covenants or expand representations and warranties when risks are evident.
Earnout structures are another area where QoE findings carry substantial weight. We typically link earnout payments to forward-looking financial metrics that have been validated by the quality of earnings (QoE) review. This ensures that post-closing milestones are both achievable and reflective of the business’s true earning power, reducing disputes later. Likewise, indemnification horizons and escrow amounts are calibrated to the specific risks flagged in the report. A revenue recognition issue might extend the survival period for related claims and increase the escrow holdback, while a clean report shortens those protections. Underpinning this rigor are regulatory standards that shape our financial analysis. FINRA securities regulation, administered by the Financial Industry Regulatory Authority, sets expectations for broker-dealer reporting that influence how we assess earnings quality in private transactions. Similarly, SEC securities regulation, enforced by the U.S. Securities and Exchange Commission, mandates GAAP compliance and reinforces the importance of accurate data in all valuations. In the following section, we demonstrate how these adjustments play out in a real mid-market transaction.
Common Questions About Quality of Earnings Reports in Mid-Market Deals
After establishing the importance of a quality of earnings report for mid-market deals, we address the most common questions buyers and sellers ask before engaging a QoE provider.
What is a quality of earnings report, and why is it essential for mid-market deals? A QoE analysis examines earnings sustainability and quality, revealing adjustments needed in private-company financials and uncovering risks like customer concentration.
How does a QoE differ from standard due diligence, and what adjustments does it uncover? Unlike standard due diligence, a QoE report serves as a complementary tool—used by advisors like Zaidwood Capital—to examine normalized EBITDA, margin trends, and working capital, separating recurring from one-time items and revenue mix.
How does a QoE report impact valuation and deal structure? By surfacing these insights, a QoE can bridge valuation gaps and influence purchase price multiples, giving both sides clearer grounds for negotiation.
Next, we’ll walk through the practical steps of commissioning a QoE report for your mid-market transaction.
Leveraging Quality of Earnings Reports for Smarter M&A Decisions
A Quality of Earnings report for mid-market deals dissects financials to expose sustainable earnings by stripping out one-offs. It flags risks like premature revenue booking, strengthening your negotiation position. Mid-market firms with less polished reporting especially benefit. At Zaidwood Capital, a quality of earnings report for mid-market deals anchors our full-cycle due diligence, alongside operational, commercial, and IT assessments, to deliver a complete picture. Compliance with SEC securities regulation ensures data reliability, and leveraging QoE minimizes post-close shocks. Deeper insight drives smarter M&A decisions.
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